PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA INSTAGRAM (ONLINE SHOP) NANDACASUAL.ID

Ghiffari, Marshall (2022) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA INSTAGRAM (ONLINE SHOP) NANDACASUAL.ID. Diploma thesis, UBP Karawang.

[thumbnail of 01 File Judul_220037_18416261201209_Marshall Ghiffari.pdf]

Text
01 File Judul_220037_18416261201209_Marshall Ghiffari.pdf
Download (1MB)

[thumbnail of 02 File Abstrak_220037_18416261201209_Marshall Ghiffari.pdf]

Text
02 File Abstrak_220037_18416261201209_Marshall Ghiffari.pdf
Download (557kB)

[thumbnail of 03 Daftar Isi_220037_18416261201209_Marshall Ghiffari.pdf]

Text
03 Daftar Isi_220037_18416261201209_Marshall Ghiffari.pdf
Download (584kB)

[thumbnail of 04 BAB_I_220037_18416261201209_Marshall Ghiffari.pdf]

Text
04 BAB_I_220037_18416261201209_Marshall Ghiffari.pdf
Download (679kB)

[thumbnail of 05 BAB_II_220037_18416261201209_Marshall Ghiffari.pdf]

Text
05 BAB_II_220037_18416261201209_Marshall Ghiffari.pdf
Restricted to Registered users only
Download (650kB)

[thumbnail of 06 BAB_III_220037_18416261201209_Marshall Ghiffari.pdf]

Text
06 BAB_III_220037_18416261201209_Marshall Ghiffari.pdf
Download (670kB)

[thumbnail of 07 BAB_IV_220037_18416261201209_Marshall Ghiffari.pdf]

Text
07 BAB_IV_220037_18416261201209_Marshall Ghiffari.pdf
Restricted to Registered users only
Download (731kB)

[thumbnail of 08 BAB_V_220037_18416261201209_Marshall Ghiffari.pdf]

Text
08 BAB_V_220037_18416261201209_Marshall Ghiffari.pdf
Download (584kB)

[thumbnail of 09 Daftar Pustaka_220037_18416261201209_Marshall Ghiffari.pdf]

Text
09 Daftar Pustaka_220037_18416261201209_Marshall Ghiffari.pdf
Download (593kB)

[thumbnail of 10 Lampiran_220037_18416261201209_Marshall Ghiffari.pdf]

Text
10 Lampiran_220037_18416261201209_Marshall Ghiffari.pdf
Restricted to Registered users only
Download (857kB)

Abstract

Penelitian ini menjadikan online shop nandacasual.id sebagai objek penelitian yang meneliti kualitas poduk, harga, promosi dan keputusan pembelian metode yang digunakan adalah kuantitatif deskriptif dengan pengujian menggunakan SPSS pada uji keabsahan data, analisis regresi berganda dan uji hipotesis. Pengujian ini menghasilkan kualitas produk yang tidak signifikan terhadap keputusan pembelian, sedangkan unutk kedua variabal lainnya berpengaruh secara signifikan. Kata kunci: kualitas produk, harga, promosi, keputusan pembelian, online shop

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Repository UBP Karawang
Date Deposited:	09 Jan 2025 11:06
Last Modified:	09 Jan 2025 11:06
URI:	http://repository.ubpkarawang.ac.id/id/eprint/2049

Actions (login required)

: View Item