The Influence Of Service Quality And Price On Satisfaction At Food Culinary 18 Karawang

Objective: This research was conducted to examine the influence of service quality and price on customer satisfaction at Food Culinary 18 Karawang, with the main respondents being students and university students who visited in the last month. Results: Based on the results of multiple regression analysis on 75 respondents, it was found that both service quality and price level have a positive and significant influence on customer satisfaction levels. Service aspects such as responsiveness, reliability, and employee friendliness further strengthen this positive influence, while realistic prices aligned with the benefits received by customers contribute to increased customer satisfaction. Conclusion: Service quality and price play an important role in enhancing customer satisfaction through optimal service and proportional pricing.
Contribution: This research provides empirical evidence for culinary entrepreneurs to improve service quality and implement competitive pricing strategies to boost customer satisfaction.

Keywords: service quality, price, customer satisfaction