Model Atribut Destinasi Dan Emosi Dalam Meningkatkan Niat Kunjungan Kembali Melalui Pengalaman Wisata Yang Berkesan di Wisata Waterboom Karawang

The Covid-19 pandemic has affected various sectors, including the tourism industry which has experienced a decrease in the number of tourist visits and restrictions on destination operations. In the midst of these challenges, the sector is starting to show recovery through strengthening the attractiveness of destinations and creating memorable tourism experiences. This study aims to evaluate the influence of destination attributes and emotion on revisit intention by mediating memorable tourism experience at Waterboom Karawang. This study applied quantitative descriptive analysis, with 190 respondents analyzed using SEM-PLS to uncover the relationship between variables. The results of the study revealed that destination attributes and emotion affect memorable tourism experiences, which ultimately has an impact on revisit intention. Memorable tourism experiences have proven to be an important mediator in the relationship between variables. Thus, these results provide an understanding for tourism managers to strengthen the attractiveness of destinations through innovation, service, and strategic promotions to increase tourist satisfaction and support sustainable tourism. These findings are relevant to be applied in various other tourist destinations.

Keywords: Destination, Attributes, Emotions