Hubungan Anatara Tanggung Jawab Sosial Perusahaan Dan Inovasi Hijau Terhadap Praktik Berkelanjutan Pada Perusahaan Manufaktur Sub- Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2023

This study aims to examine the relationship between corporate social responsibility and green innovation on sustainable practices in food and beverage manufacturing companies listed on the Indonesia Stock Exchange during the period 2020 - 2023. The study employs a quantitative approach using secondary data from annual reports and sustainability reports, analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) on 27 companies with a total of 108 observations. The results indicate that corporate social responsibility does not significantly influence sustainable practices, while green innovation has a positive and significant effect. For future research, it is recommended to expand the scope of the study to other industrial sectors, add mediating or moderating variables such as environmental performance or corporate reputation, and combine quantitative and qualitative methods to achieve a more comprehensive understanding.

KEYWORDS: Corporate Social Responsibility, Green Innovation, Sustainable Practices, Legitimacy Theory