Analisis Biaya Promosi dan Lokasi Pada Pendapatan UMKM di Jalan Kertabumi Karawang

The purpose of carrying out this research is to investigate promotion cost analysis and the location of MSME income on street Kertabumi Karawang. What are the Promotion Costs and Location of MSME players' income on street Kertabumi Karawang. The method used in this research is descriptive qualitative. Based on observations made, there are promotional and location costs that can be utilized by MSME players. The results of this research show that promotional costs and the location of MSME income are on street Kertabumi Karawang. Effective promotional costs can increase customer awareness and interest, and directly influence sales and revenue. Promotional costs can provide good benefits for increasing income, where initially the income received by MSMEs before the promotion was Rp450,000 – Rp3,500,000,- but after carrying out promotions through online motorbike taxi vouchers and endorsements, the income obtained was Rp162,000 – Rp4,227,500 or an increase of 21% - 65%. Location also plays an important role in MSME income. A strategic location can increase customer accessibility and exposure to a wider market, which can increase sales. There are two methods of promotional costs incurred, namely online motorbike taxi vouchers and endorsements. The location on street Kertabumi is a strategic place to set up a business because it is the main access road that is often passed by two-wheeled and four-wheeled drivers. These variables show an increase in the income obtained by MSME players.

Keywords: Promotion Costs, Location, MSMEs, Revenue