Efektivitas Penggunaan Qris Sebagai Alat Pembayaran Non Tunai di Supermarket Yogya Karawang

Payment tools have now developed very quickly due to technological advances in the developing modern payment system. The launch of QRIS is one of Bank Indonesia's efforts to increase the efficiency of digital payments. This research aims to explain the effectiveness strategy and effectiveness factors of Quick Response Code Indonesian Standard (QRIS). The research method uses descriptive quantitative, the research location is Yogya Grand Karawang. The respondents were customers who used QRIS when making transactions at supermarket cashiers. Data was collected using 22 questionnaires. The results of this study showed that the 22 indicators were formed into 4 main factors with a total variance of (71.535%). These factor groups are system quality factors, information quality, user satisfaction, net profit. The research results show that the use of QRIS in Yogya Karawang supermarkets provides effectiveness in non-cash payments. The strategy implemented by Yogya Karawang is to provide an EDC (Electronic Data Capture) machine for each bank in each cashier so that the transaction process using QRIS can run effectively and not hamper the cashier queue due to the limitations of the EDC machine. This study contributes to the understanding of the benefits of QRIS in improving supermarket operations and customer shopping experience.

Keywords: Effectiveness, Supermarket, QRIS