The Influience Of Transformation Al Leadership Style And Work Motivation On Gen Z Worker Satisfaction In The Karawang Manufacturing Industry

Job satisfaction among generation Z (gen Z) workers in the manufacturing sector is a concern because there are still indications of dissatisfaction that can impact organizational sustainability. Job satisfaction is influenced by various factors, including leadership style and work motivation. This study aims to determine the effect of transformational leadership style and work motivation on the satisfaction of Gen Z workers in the Karawang manufacturing industry. The problem raised is the level of job satisfaction influenced by leadership factors and worker work motivation. This study uses a quantitative approach with a causal associative method. The population in this study were Gen Z workers in a Karawang manufacturing company with 204 participants using aconvenience sampling technique. Data collection was carried out through a Likert scale consisting of the Short Index Job Satisfaction (SIJS), Multifactor Leadership Questionnaire (MLQ), and The Motivation at Work Scale (MAWS). Data analysis was carried out using multiple linear regression with the help of SPSS. The results of the study indicate that transformational leadership style and work motivation have a significant effect on job satisfaction, both partially and simultaneously. This indicates that thebetter the implementation of the transformational leadership style and the higher the work motivation, the higher the job satisfaction of Gen Z workers will be.

Keywords: Job satisfaction; Leadership Style; Transformational; Work motivation; Gen Z