Training And Human Resource Development Strategies In Improving Employee Performance At Dali Coffee MSMES

This study aims to analyze the training and human resource development strategies implemented in Dali Coffee MSMEs, understand their impact on improving employee performance, and describe the experiences and obstacles faced by employees during the training process. The research results show that Dali Coffee applies a learning-by-doing method through senior mentorship, direct demonstrations, and the provision of product knowledge, which has been proven to enhance technical skills, communication, service quality, and work efficiency, although challenges such as differences in learning pace and individual motivation are still found. The conclusion of this study confirms that practice-based training conducted continuously contributes positively to the improvement of employee performance and work readiness. The contribution of this research lies in presenting empirical findings on the implementation of training in MSMEs as well as recommendations for the development of a more structured and consistent training system.

Keywords: training, human resource development, employee performance, MSMEs, Dali Coffee.