Emotional Experience and Self-Identity as the Key in Mem-orable Tourism Experience of Cigeuntis Waterfall Tourism, Karawang Regency

The Covid-19 pandemic has had a significant impact on changes in the number of domestic tourists in Indone-sia. This study aims to analyze the influence of Emotional Experience and Self- Identity on Memorable Tourism Experience at Curug Cigeuntis, Karawang Regency. A quantitative method with a verification approach was applied, involving 160 respondents who filled out a question- naire regarding emotional experience, Self- Identi-ty, and MTE. The collected data were analyzed using Structural Equation Modeling (SEM) using SmartPLS-3. The results showed that emotional experience has a significant positive effect on tourists' self-identity, which further contributes to increasing MTE. These findings indicate the importance of emotional experience and self-identity in creating an immer- sive tourism experience and increasing destination attractiveness, as well as contributing to the devel- opment of tourism marketing strategies in Karawang.

Keywords: Bibliometric Analysis; ESG Disclosure; Emerging Markets; Food and Beverage Industry; Indonesia