Peran Corporate Social Responsibility Dan Green Trust Terhadap Kepercayaan Pemangku Kepentingan di Sektor Teknologi Informasi

This study aims to determine the role of Corporate Social Responsibility (CSR) and Green Trust in shaping stakeholder trust in information technology companies in Indonesia, and explore how the two constructs interact with each other in the context of digital services that have high public exposure. The study used a quantitative approach with a survey of relevant respondents in the information technology company ecosystem. The data analysis technique was carried out using the PLS-SEM method to test the relationship between variables. The sampling technique used a purposive sampling approach. The results found that Corporate Social Responsibility (CSR) is far more dominant than Green Trust in building stakeholder trust. This finding illustrates that in Indonesia, stakeholders, especially digital service users, pay more attention to companies' direct social responsibilities, such as community empowerment programs, educational donations, and business ethics, compared to environmental commitments. Corporate Social Responsibility (CSR) initiatives play an important role in building stakeholder trust in information technology companies in Indonesia, while Green Trust serves as a significant amplifier.

Keywords: Corporate Social Responsibility (CSR), Green Trust, Stakeholder Trust, Information Technology Companies, Sustainability Transparency